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AIstats is transforming the football data market by moving from 2D to 3D, powered by a cutting-edge Computer Vision and machine learning ecosystem that unlocks deep insights for both fans and professionals.

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In 1.5 years, the Warsaw-based startup with Belarusian roots has grown from $0 to $3M ARR and secured over $2M in funding. As an AI-first startup, we're looking for passionate builders who want to create something big and shape the future of football intelligence with us.

What we build

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https://aistats.pro/ ****— a mobile app for football fans and bettors that reached 100k MAU in less than a year, featuring advanced statistics powered by our proprietary ML and Computer Vision technologies.

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https://www.aistats.tech/ — a next-generation analytics platform helping football clubs, scouts, and agents make smarter decisions both on the pitch and in the transfer market. Thanks to our early leadership in skeletal tracking data, AIstats secured several Tier-1 club partnerships within months of launching the platform.

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Mission

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As the Head of B2C Marketing, you will own B2C growth end-to-end — scaling paid acquisition to $2M MRR within 12 months while sustaining a 140% ROAS/12M, with the remaining payback driven by subscription rebills.

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Outcomes

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• MRR reaches $2M at 140% ROAS within 12 months, driven by scaled and diversified B2C paid acquisition across web and app funnels.

• Monthly paid spend reaches $600k by month 3 and $1M by month 6 at target payback — channels, creative volume, and infrastructure in place to absorb the scale without efficiency loss.

• Channel concentration risk is eliminated — at least two channels beyond Meta validated at target unit economics and carrying a meaningful share of spend.

• The marketing team is built out and operates as one growth engine — key roles hired and onboarded, UA, creative production, and motion design working to a shared plan, with the structure in place to support target spend levels.

• Marketing runs on defined processes — planning cadence, experimentation framework, and reporting in place, with spend decisions based on trusted cohort and payback data rather than ad-hoc calls.

• Routine marketing work is automated — reporting, campaign monitoring, and creative/UA workflows run on automated pipelines and AI tooling, so spend scales faster than headcount. </aside>

Requirements

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• 5+ years in performance marketing for subscription B2C products, including 2+ years leading cross-functional teams (UA + creative);

• Track record of managing paid budgets of $500k+ per month — scaled profitably and held to strict payback windows;

• Experience building and scaling a marketing team — hiring, structuring roles, and defining how the function operates;

• Experience building marketing processes — planning cadence, experimentation framework, reporting, and decision-making routines;

• Experience leading UA, creative production and motion design as one function — aligning UA decisions with the creative and motion pipeline;

• Deep Meta expertise plus proven channel diversification — launched and scaled at least one non-Meta channel to meaningful volume (TikTok, Google Ads, Unity, AppLovin, etc);

• Fluency in subscription unit economics — cohort LTV, rebill dynamics, payback windows, predictive ROAS; </aside>

What We Offer

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🌍  Fully remote — work from anywhere, no relocation required

🕐  Flexible schedule — flexible start of the working day, results-based culture

💸  Stable USD-pegged salary — protected from local currency volatility

🌅  39 days off per year — 24 vacation days + 15 additional

⭐  No micromanagement — trust, autonomy, and freedom to experiment

✨  AI-first environment — tools, time, and encouragement to build AI workflows

🪴  Real career growth — direct access to senior leadership, fast feedback loops, genuine ownership from day one

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Join our team and help drive innovation in the football industry!